Role
Day-to-Day Digital Manager, Tour Marketing, Community Organizer, and Glass Air Recordings Label Head.
Years Active
2010-2017
My work with The Glitch Mob began in 2010 with the release of the band’s Drink The Sea album, a divergence from their iconic “Glitch Hop” sound to a more sophisticated, cinematic experience. With an existing community rooted in past traditions, the change required carefully curated branding that paid respects to the old while empowering adoption through inclusions. Programs such as the Golden Ticket contests, fan art promotion, catalog transcriptions to sheet music, and genius bootleg releases introduced a new sound to a global audience while keeping the band grass-rooted in authenticity.
Remixes releases gave the original music legs into a diverse array of genres while video projects like Appletree and TRON: Rerezzed imprinted visuals to connect with the band’s new, cinematic soundscape. The projects attracted tv/film music editors, increasing demand for licensing and placements.
The band followed up their chart-topping Drink the Sea Release with the 2016 album, Love Death Immortality, and achieved #1 position on Billboard’s charts, a first for a self-published electronic musical group.
