DAYSHA TAYLOR
The creation process doesn’t stop once the finals are in. The way content moves through a network – where it enters, how it spreads, and where it ends up – is a carefully coordinated dance that is an art unto itself. Daysha Taylor has danced at the intersection of publishing, entertainment, and technology for more than 25 years while steering movements that define culture. From artist development and content publishing to large-scale event marketing, digital strategy, and PR, she has navigated nearly ever facet of the media industry while helping clients thrive with each passing technological inflection.
The nickname “Dayshabase” originated during her tenure at Pluck, Inc., a trailblazing Web2.0 development firm and content syndication platform. Faced with the challenge of tracking creators without a formal database, Daysha took the initiative to create one, aptly named the “Dayshabase,” ensuring the project stayed on course. This innovative approach proved invaluable until the company’s acquisition by Demand Media in 2009. During the same year, Daysha dedicated her free time to building Bassnectar’s digital infrastructure and contributing to the launch of his Cozzy Frenzy release with OM Records.
Using the Bassnectar site as a testing ground for Web2.0 integrations in development, she went on to pioneer the first successful direct-to-fan model, a benchmark that remains a standard in the industry today. Subsequently, Daysha collaborated with prominent artists such as The Glitch Mob and Thievery Corporation, later adapting and expanding the model to include large-scale festivals including Electric Forest, Reno Sculpture Fest, The Great Depressurization Chamber, among others.
Whether you’re building online worlds or empowering real life moments, the model stays the same:
Be authentic, maintain genuine relationships, and deliver experiences that have the power to inspire the world.
