Role

Day-to-Day Digital Manager, Social Media Manager, Content Designer, Tour Marketing, and ESL Music Label Head.

Years Active

2013-2020

Twenty-five years into their genre-defying electronic music career, Thievery Corporation’s founding principles of D.I.Y. and inclusion have become key themes in mainstream social conversation for the iconic jet-setters. After a dozen highly acclaimed full-length albums, remix LPs, concert recordings, and decades of incendiary live performances, Thievery Corporation’s music and message is more relevant and important now than ever. 

My work with Thievery Corporation began by taking a full inventory of the band’s tremendous body of work. All videos, cover art, and graphics were remixed and redesigned to comply with modern platform standards without losing the integrity of the original piece. This included the creation of the band’s initial YouTube, and Bandcamp accounts, as well as social media campaigns that showcases the band’s archive to connect both existing and new fans. Following a complete site redesign and syndication network remapping, I was honored to manage their Eighteenth Street Lounge Music imprint and strategize the release of their Temple of I & I and Treasures from the Template albums and pre-release singles. 

The albums were followed by multiple international tours, a special 2-night event at the Kennedy Center in DC featuring Mason Bates and the National Symphony Orchestra, and a live radio performance for KEXP Seattle.

The bulk of the band’s music catalog can still be found on iTunes Top 200 charts to this day, a testament to power of leveraging new technologies and online community to maintain cultural relevance across the ages. 

 

Music Release Campaigns

Music VideOS

Playlist

9 Videos